A slightly different style

A city visit often means some kind of shopping. To yourself or maybe to someone back home. If you want to do your shopping as the locals do we have put together a short guide with the stores, both for fashion and beauty, just a short walk from Lydmar Hotel.

Since we all need to think of sustainability we have to start by banging the drum for second hand shopping. Two stores in town that really know their thing are Herr Judit on Hornsgatan and Beyond Retro. There are a few Beyond Retro locations in town, but our favourite is the one on Drottninggatan. If we then move on to regular stores, most of the ones we think are worth a visit are within a ten-minute walk from Lydmar.

Acne Studios – Norrmalmstorg. The Swedish brand Acne is known all over the world. Their flagship store on Norrmalmstorg is also interesting from a historic perspective, as it was there that the bank hostage situation happened in 1973, from which the term Stockholm Syndrome was coined.

Tiger of Sweden – Biblioteksgatan 12. A stone’s throw from Norrmalmstorg. A Swedish brand that changed the male silhouette. Luxury fashion at great prices!

Lindeberg – Biblioteksgatan 6. This store is also worth a visit beyond the fashion aspect. Lindeberg’s new store is a futuristic vision of concrete and light. So cool!

Oscar Jacobsson – Birger Jarlsgatan 36. Classic, elegant men’s fashion.

Rose & Born

Rose & Born – Grevgatan 2. Instead of walking towards Norrmalmstorg and Biblioteksgatan, swing right past Dramaten and follow Strandvägen for a little bit until you run into this little gem of a shop that sells a Swedish version of classic Italian fashion. Tailored and dapper.

Myrqvist – Grev Turegatan 46. Already in Östermalm, stop by this newcomer on the scene that sells hand sewn leather shoes at a great price.

Skoaktiebolaget – Nybrogatan 23. A great selection of fine leather shoes in many different styles and shapes. Here, you’ll always find something that you absolutely need for your shoe collection.

Eytys – Norrlandsgatan 22. Futuristic sneakers for a more laid-back and cool look. Eytys recently did a collaboration with H&M, launched at the end of January this year.

Sneakers n´stuff – Åsögatan 124. One of the few major international players in the sneakers genre that is from Sweden, on the market since 1999. They recently opened a store in London. This is a must for all sneaker nerds. If you can’t make it to Södermalm during your visit to Stockholm, they also have a really good online store.

Jupiter – Norrlandsgatan 21. A multi-brand store selling fashion that’s a bit more out there.

NK – Hamngatan 18-20. A given stop on any shopping tour of Stockholm. Classic and trendy with a high-quality array of shop-in-shops and brands.

Fjällrävens Kånken

What’s more, don’t miss out on all the great sportswear that’s made in Sweden. Our advice is to walk up Kungsgatan, where most of the sports brands and stores are lined up one after the other. Fjällräven is maybe the one that’s best known internationally. Their collaboration with Acne has guaranteed them a whole lot of new customers. Their puff jackets and the specially designed version of the classic Kånken knapsack are spot on from a style perspective. Kånken is turning 40 this year and in celebration Fjällräven has launched a special anniversary edition made in recycled plastic. A wonderful initiative from a sustainability stand point. In addition to Fjällräven, a visit to Haglöfs and Lundhags is also a must if you are into sportswear.

In the past year, beauty has become more and more important for Swedish men, maybe we can almost say they are at the forefront when it comes to taking care of themselves. Even if the whole beard trend has peaked, lots of hair is still a thing for the Swedish men, both on heads and faces, which is scrupulously maintained. Nail care and skin creams of all kinds are also important, and even if products like concealers and mascaras have not yet made it into their bathroom cabinets  it’s just a matter of time before these types of products are just as common as face and eye creams are today.

When it comes to beauty, there’s a whole slew of Swedish brands that need to be tested. We’ve really become good at beauty products in Sweden, maybe thanks to our harsh climate, which makes us take extra good care of ourselves. While a few of our favourites on the list can be found at a number of retailers with larger cosmetic & beauty departments, but we also think visiting a salon and having the products applied by a professional is a must, treating yourself to a little well-deserved relaxation and luxe during your Stockholm visit.

Grand Hôtel SPA – practically next door to Lydmar. In many peoples opinion, the absolute best spa in town, with sublime treatments and a wonderful pool with various plunge pools and sauna stations. You could easily spend the whole day there. Centralbadet and Sturebadet are also worth a visit if you want to go all out on beauty treatments.

Bond-Sthlm – Grevgatan 7. Here, they’ll give you a total make over, hair, makeup and other treatments. Basically, all you could want in the line of beauty. The perfect stop before the party starts. Here, you’ll be pampered in a lovely setting, like being at the home of a friend.


Barber & Books – Östgötagatan 21. This is the place where beard fanatics will find the ultimate treatment, whatever your specific needs. True professionals!

Want to get out of the city? Then the Japanese inspired Yasuragi is well worth a visit, both for an overnight stay or just a day visit. The Yasuragi has recently been re-opened again after almost a year of renovations so if you have been there before maybe it is time to try it again..